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Matching a Dating App featuring its potential audience pt.2

2.2 Logo Transformation

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Considering that the Ferris wheel had been a core metaphor when you look at the product’s history, I made the decision it to some extent that it was important to strive to maintain. After checking out numerous logo design solutions we wound up choosing to reshape the logo that is old.

Into the last design regarding the logo design mark, We utilized more curved and natural forms making it feel less corporate. Furthermore, we included a poor heart form in to the mark to really make it subtly indicate a “dating app.” In addition, an amber was added by me depth effect, which represents the meddlers that “has the dater’s straight straight back.”

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