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Fashion is focused on social identification, also it’s essential for brands to demonstrate attributes that customers would you like to ascribe to by themselves:

Things such as authenticity, quality, and cool. This splash page for footwear brand Greats (built by INSIDE) does a stunning task of brand-building through design while nevertheless driving people to transform.

Here’s why we think this is certainly a (oh no, don’t state it) “great” example of splash page design:

  • Amazing movie: This entire splash page is pretty sleek, but exactly what actually knocks it from the park could be the video clip just underneath the fold. Not merely does the end animation style look awesome, but it addittionally offers Greats to be able to elaborate on the selling that is unique proposition—one at any given time. Take a visit on YouTube below.

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  • Rule of three: Greats is applicable the guideline of three throughout this design, making the power statements both aesthetically striking and simply digestible.
  • Mobile-responsive: This splash page looks coequally as good as on mobile because it does on desktop. Given that mobile is projected to account fully for 54% of most e-commerce sales by 2021, it is never been more critical which will make on-the-go customers a concern.

7. Unbounce

So ourselves, this recent landing page from our brand is great at showing, not telling if we do say.

We’ve all gone to slow sites and navigated away immediately—but exactly what does which means that for marketers? Certain, we’re able to explain with a lot of text, however the animation in the right part of the web page actually helps it be clear why fast-loading landing pages are a necessity. This landing page’s design follows a successful F pattern—and it is difficult to bring your eyes from the conversion that is dropping in the animation. Continue reading

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